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PR / Press Release

Digital PR and Press Coverage That Builds Real Authority

Digital PR, press release distribution and media relations — built around genuine coverage, not fabricated endorsements.

What it is

PR that earns coverage, not just distributes a release

We write, pitch and distribute press releases and manage media relationships to build genuine, citable coverage — the kind that also strengthens search and AI visibility.

Problems it solves

When press releases get published but nobody notices

A press release blasted to a generic wire service with no pitch or follow-up rarely gets picked up by anyone worth being covered by.

What Shootup Media provides

What we manage

Press release writing

Written to be genuinely newsworthy, not self-promotional.

Media pitching

Targeted outreach to relevant journalists and publications.

Founder & startup PR

Building visibility for the people behind the business.

Distribution & syndication

India-wide and global wire distribution where it fits.

Process

How we run PR and press release

01

Discover

Audit where you stand today and what your competitors are doing.

02

Strategize

A plan scoped to your budget, timeline and goals — not a generic package.

03

Execute

Story development, targeted pitching, distribution and follow-up with actual journalists.

04

Measure

Weekly or monthly reporting, in plain English, tied to your actual numbers.

05

Scale

Double down on what works; cut what doesn’t.

Who it’s for & what you get

Built for teams who are done guessing

Founders and startups building initial media visibility

Companies with genuine news worth covering

Brands wanting PR alongside their SEO and content work

Coverage pitched to outlets that are actually relevant

Press mentions that support SEO and AI-visibility signals

No inflated "guaranteed placement" promises

Related services

Often paired with PR / Press Release

Available pan-India — with priority coverage in Jharkhand — and for international clients in the US, UK, UAE and Canada.

Our PR Partner

Distribution and media relations, run with Trueform PR

For press release distribution and media outreach, we work alongside Trueform PR — extending our reach into national and regional publications, news wires and TV channels across India.

Our Network

Publications and channels our coverage reaches

Outlet Pages

Dedicated pages by outlet and placement type

FAQ

Before you get started

What's the difference between a press release and a news article?+

A press release is something you write and distribute; a news article is written independently by a journalist. Good PR aims to turn the former into the latter through genuine pitching.

What makes a press release actually newsworthy?+

A real announcement, data point, or story angle — funding, a launch, a notable hire, original research — not just a promotional description of your business.

Have a story worth pitching properly?

Tell us what you’re trying to grow — we’ll tell you what it’ll actually take.

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