Zee News is a Hindi-language news channel launched on 27 August 1999 and the flagship channel of Zee Media Corporation, with a large digital presence alongside television. For businesses, appearing on Zee News platforms is mainly a way to reach Hindi-speaking audiences across northern and central India. A press release placement through a press network is labelled content that Zee News chooses whether to publish, while editorial coverage is decided independently by its journalists. Releases written naturally in Hindi, with a clear news angle relevant to a broad audience, suit it best.
Zee News and Zee Media at a glance
- Channel launch: Zee News launched on 27 August 1999, growing out of earlier news programming on the Zee network.
- Company: it is the flagship channel of Zee Media Corporation Limited, formerly Zee News Limited, a listed company that is part of the Essel Group founded by Subhash Chandra.
- Base: the channel operates from Noida in Uttar Pradesh.
- Platforms: television, the zeenews.india.com website and social media channels, with several regional language services in the wider group.
Why Hindi-language media matters for businesses
Hindi is the most widely spoken language in India, and many customers prefer news, product information and advice in their own language. For businesses selling in Uttar Pradesh, Bihar, Jharkhand, Madhya Pradesh, Rajasthan, Delhi NCR and other Hindi-speaking regions, Hindi coverage can reach people English-language media may miss, including smaller cities and towns.
Writing a press release for Hindi audiences
- Write in Hindi from the start, or adapt carefully: a direct word-for-word translation often sounds unnatural. Transcreation, which rewrites the message for the audience, works better.
- Use everyday Hindi: clear, conversational language is more accessible than heavily formal vocabulary. Common English terms such as “app” or “startup” can stay in English where readers use them.
- Lead with local relevance: explain what the news means for people in specific states, cities or communities.
- Keep names consistent: spell your company, product and spokesperson names the same way in Hindi and English, so readers and search engines connect them.
- Provide both versions: supplying English and Hindi versions helps editors and widens pickup.
Network placement and editorial coverage
Network placement
Through a press distribution network, a release can be published on participating news websites, usually labelled as a press release or partner content. This provides a published page on a recognised brand and a link to share, but the outlet does not endorse the claims.
Editorial coverage
Television segments and news reports are chosen by the channel’s editors. Stories with visual potential, broad public interest or strong local impact are more likely to attract attention. Editorial coverage cannot be bought or promised.
Stories that suit Hindi news audiences
- Launches of products or services aimed at mass-market customers.
- Expansion into Hindi-speaking states, new offices or job creation.
- Initiatives in education, health, agriculture, skills or community development.
- Consumer advice, safety information or useful data about everyday life.
- Events, awards and achievements with a strong local connection.
Visuals and assets to include
- High-resolution photos with captions in Hindi and English.
- Short video clips or a spokesperson statement recorded in Hindi.
- Your logo and approved headshots.
- Contact details for a spokesperson who can speak comfortably in Hindi.
A simple process for a Hindi release
- Agree the news angle and the regions you want to reach.
- Draft the core message in English or Hindi, then transcreate it rather than translating line by line.
- Have a fluent Hindi editor check tone, spelling of names and any technical terms.
- Prepare captions, quotes and a short spokesperson clip in Hindi.
- Distribute the release, then share the published links on your website and social channels.
- Record where it appeared so future releases can build on what worked.
What to expect
- Realistic: a labelled placement, a pickup report and greater visibility among Hindi-speaking readers.
- Not realistic: a promised television segment or coverage presented as independent news when it was paid for.
- Links: treat links in paid or distributed content as sponsored, in line with Google’s spam policies.
For broader reach, combine Hindi media with national wires such as PTI and ANI, or see all PR and press release services.