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Generative Engine Optimization

Get Recommended by ChatGPT, Gemini and Google AI Overviews

GEO positions your brand's facts, sources and citations so generative AI tools describe and recommend you accurately when someone asks.

What it is

Optimizing for how AI tools answer, not just how Google ranks

Generative Engine Optimization is about entity clarity, credible sources, and structured data — the raw material large language models pull from when they describe or recommend a brand.

Problems it solves

When AI tools don't know you exist — or get you wrong

If ChatGPT, Gemini or Google AI Overviews can't find clear, consistent facts about your business, they'll either skip you entirely or describe you inaccurately — and you won't know unless you check.

What Shootup Media provides

What we build

AI visibility audits

See how ChatGPT, Gemini and Perplexity currently describe you.

Entity & knowledge graph work

Consistent, structured facts about your brand across the web.

Citation-worthy content

Content written the way LLMs actually pull and quote from.

Structured data & schema

Organization, Service and FAQ schema, done properly.

Process

How we run GEO

01

Discover

Audit where you stand today and what your competitors are doing.

02

Strategize

A plan scoped to your budget, timeline and goals — not a generic package.

03

Execute

Entity clarity, structured data and credible sources AI tools can actually cite.

04

Measure

Weekly or monthly reporting, in plain English, tied to your actual numbers.

05

Scale

Double down on what works; cut what doesn’t.

Who it’s for & what you get

Built for teams who are done guessing

Brands wanting to show up in AI-generated answers

Businesses competing in categories AI tools already summarize

Teams who've checked and don't like what AI says about them

A documented, testable AI-visibility baseline

Content built to be cited, not just read

Positioning ahead of competitors still ignoring GEO

Related services

Often paired with GEO

Available pan-India — with priority coverage in Jharkhand — and for international clients in the US, UK, UAE and Canada.

FAQ

Before you get started

What is generative engine optimization?+

GEO is the practice of structuring your brand's online presence — facts, sources, citations, structured data — so generative AI tools like ChatGPT and Google AI Overviews describe and recommend you accurately.

How is GEO different from traditional SEO?+

SEO targets search engine result pages. GEO targets the AI systems that increasingly answer questions directly — a different (and newer) kind of visibility that most competitors haven't addressed yet.

Curious what AI tools currently say about you?

Tell us what you’re trying to grow — we’ll tell you what it’ll actually take.

Get a Free Consultation