The Shootup Media team is founder-led: Maniv Romeo leads strategy, Nishant Bhardwaj leads Ranchi and Jharkhand operations, Rohit Vedwal handles PR, branding, lead generation and client outreach, and Karishma works on content. Because the team is small, the people clients speak to are the people who plan and deliver the work. A complete digital marketing team covers strategy, account management, search, paid media, content, design, development and analytics; this guide explains each role and how they work together on a client account.
Who does what at Shootup Media
- Maniv Romeo, Founder and Digital Strategist: sets overall strategy, brand growth plans and conversion-focused web design across client accounts.
- Nishant Bhardwaj, Marketing Lead for Ranchi Operations: leads strategy and delivery on the ground for clients in Ranchi and across Jharkhand.
- Rohit Vedwal, PR and Marketing Executive: based in Gurgaon, handles PR, branding and lead generation, along with first conversations, onboarding and ongoing account updates.
- Karishma, Content: writes and edits content for client websites, campaigns and the Shootup Media blog.
The roles every digital marketing team needs
Whether you hire in-house, use freelancers or work with an agency, these roles need to be covered by someone:
- Strategist: connects business goals to channels, budgets and targets, and decides what to stop as well as what to start.
- Account manager: keeps communication clear, schedules work and makes sure deadlines and approvals happen.
- SEO specialist: handles technical health, keyword research, on-page optimisation, local search and AI visibility.
- Paid media specialist: builds and optimises Google and Meta campaigns, manages budgets and tracks cost per lead.
- Content writer: produces web pages, articles, ad copy and social posts that answer customer questions.
- Designer: creates visuals, ad creative, social graphics and brand assets.
- Developer: builds and maintains websites, landing pages, tracking and integrations.
- Analyst: sets up measurement and turns data into decisions.
In smaller teams, one person often covers several roles. What matters is that each responsibility has a clear owner.
How the team works on a client account
Onboarding
After a free consultation, we agree goals, scope, budget and reporting. We request role-based access to your website, analytics, Search Console, ad accounts and social profiles, so your business keeps ownership.
Planning
The strategist prepares a plan covering priorities for the first months, the channels involved and how success will be measured, such as calls, form leads, WhatsApp enquiries or sales.
Delivery
Work is carried out in agreed cycles. Content is shared for approval before publishing, and campaign changes are logged so you can see what was done and why.
Reporting
Monthly reports explain results in plain language, what worked, what did not and what happens next. Clients can reach the team on WhatsApp between reports.
What a good working relationship looks like
Results tend to be strongest when client and agency treat each other as one team. That means sharing sales feedback, such as which leads became customers, so campaigns can be adjusted; giving timely approvals so content and ads are not delayed; and telling the team early about launches, offers, price changes or stock issues. In return, the agency should explain recommendations clearly, admit when something is not working and suggest alternatives rather than defending a failing plan. A short monthly review of goals keeps everyone focused on the outcomes that matter to the business.
In-house team, freelancers or agency?
- In-house: deep product knowledge and full-time focus, but hiring every specialist role is expensive.
- Freelancers: flexible and often affordable, but coordination falls on you and quality varies.
- Agency: several skills under one roof with shared processes, though you should check who actually works on your account.
- Hybrid: an internal marketing lead working with an agency for specialist execution is a common, effective model.
Questions to ask about any marketing team
- Who will work on my account each week, and what is their experience?
- How quickly will I get replies, and through which channels?
- Which work is done internally and which, if any, by outside specialists?
- How are results measured and reported?
Join or talk to the team
We are hiring for digital roles; see the career page. To talk about your business, book a free consultation through the contact page, or read more about Shootup Media and its founder.