what is seo in digital marketing

Search Engine Optimization (SEO)

SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content significance and link attractiveness so its pages can become easily findable, more related and popular towards user search queries, and as a effect, search engines rank them better.

Search engines suggest SEO efforts that benefit both the user search familiarity and page’s ranking, by featuring content that fulfills user search needs. This includes the use of appropriate keywords in titles, meta descriptions, and headlines (H1), featuring eloquent URLs with keywords rather than strings of numbers, and plan markup to specify the page’s content meaning, among other SEO best practice.

Search engines help people find what they’re looking for online. Whether researching a product, looking for a restaurant, or booking a vacation, search engines are a common starting point when you need information. For business owners, they offer a precious opportunity to direct relevant traffic to your website.

Search engine optimization (SEO) is the perform of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is characteristically to rank on the first page of Google results for search terms that mean the most to your target audience. So, SEO is as much about accepting the wants and needs of your audience as it is about the scientific nature of how to construct your website.

How do search engines work?

Search engines provide results for any search doubt a user enters. To do so, they inspection and “understand” the vast network of websites that make up the web. They run a classy algorithm that determines what results to present for each search query.

Why SEO focuses on Google

To many people, the term “search engine” is synonymous with Google, which has about 92% of the global search engine market. Because Google is the central search engine, SEO typically revolves around what works best for Google. It’s practical to have a clear thoughtful of how Google works and why.

The role of SEO

The goal of SEO is to raise your ranking in organic search results. There are different practices for optimizing AdWords, shopping, and local results.

While it may emerge that so many challenging elements taking up real estate on SERPs push the organic listings down, SEO can still be a very dominant, productive effort.

Considering that Google processes billions of search queries daily, organic search results are a very large slice of a very large pie. And while there is some up-front and ongoing investment required to secure and maintain organic rankings, every click that sends traffic to your website is completely free.

Leave a Comment

Your email address will not be published.