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A local SEO specialist helps local businesses to improve their presence in the local search results. They will carry out a range of activities including optimization of the local business website, reputation management, and Google Business profile optimization.
Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. By following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas
Google my business has become the creme de la creme of local search. Since Google supports, verifies, and shares its own content generously, Google My Business is an ideal tool to help your business meet Google’s needs.
Google considers content shared on social media more important now than ever before. Now that you’ve carved out a beautiful Google My Business page, share it on social media, further aligning social and search.
Once you have the fundamentals down, it may be tempting to put your foot on the brake. However, SEO is an ongoing and intuitive process. Instead of stopping there or simply making changes and seeing what sticks, it helps to perform a comprehensive audit to see where your website stands and what you need to work on to achieve your goals.